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A Product with a Message!
Not fast consumption and the superficial sensation of entertainment, nor
the holiday getaway to exotic destinations are the centre of our lives,
rather the immediate and intimate spaces in which we live and spend our
quality time.
We should be aware of time and space and treat them with due care, they
are some of our most valuable possessions. ReWATCH symbolises this awareness
and is a contemporary product with a depth of meaning which makes anyone
who wears it an ambassador for environmental issues. ReWATCH is a case,
a watch that challenges our throw-away culture playfully. ReWATCH not
only states the time, but, and more importantly, it is time to be more
prudent with our resources. Starting with a worthless can, degraded billionfold
to waste, ReWATCH produces a housing for a precision watch.
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